The concept of this 'free' market strategy, is like this: you can achieve something in life, without doing anything! You will get the thing that you desire, free! Is it ever possible?
Look at the way how a product is introduced and promoted in the market! Now, you will know about the free weight loss concept from the manufacturers of tablets that promise you weight loss, substantial weight loss, without your doing anything! Just swallow them! Can you believe? You are offered free samples!
The manufacturers of Nite Trim tablets precisely offer that. They have a well-drafted and well-crafted success story! You are promised success on the very first night! This medicine will work to get absorbed into your system and as you wake up, you will feel that you have lost some grams. This process will continue day after day. You are promised rapid loss of weight until you reach that position-the slim you, that you were, before you took to carrying the load of various bulging parts of your body!
You are also promised, once you reach the desirable level of weight as per your body requirements, this tablet starts the process of trimming your body. That is, the unwanted inches at the various parts of the body will vanish as metabolism process does it! All the while, the emphasis is on your sleeping without intermission-don't get up half-way through the night-you may catch the Nite Trim in the thick of the act!
The free weight loss promoters give you the stunning advice-all this crazy dieting, surgeries that won't guarantee success (according to the free weight loss promoters) and doing exercise in the gym, or for that matter doing yoga asana, is all superfluous! Their pills will do everything for you!
Now, can you get at the base-line of this marketing strategy? One soap free with every three soaps that you buy! Or the free cut glass with the tea-packet you buy?
There are many publications, Journals giving you lots of guidance on free weight loss!
Once a customer, stretbrched the 'free' concept too far. He went to an umbrella shop, just at the time of opening of the shop and asked about the cost of the umbrella. He was quoted the price of Rs.100/-. The customer asked, whether he can have umbrella for $5. Since he was the first customer of the day, the shop keeper agreed. The customer then asked whether he can have the umbrella fir $3. Even if it was a loss making proposition, the shopkeeper agreed. The customer then asked whether he can have the umbrella for free. The shopkeeper even agreed for this, since he was the first customer of the day. The next question of the customer was most revealing: Can I, then, have two umbrellas please!
The free weight loss concept and offers are, therefore, to be accepted with caution!